Engagement of the future - brand bonding as predictor of future purchases

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and communication efforts - in this case, based on a particular channel and program on which they are advertised.

Engagement of the future – brand bonding as predictor of future purchases

Robert Passikoff and Pamela BatalisBrand Keys, Inc., United States

Charlene WeislerRainbow Media, United States


This paper describes an innovative approach to brand and...

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