Effective conversion: Turning insight into action. Delivering the right information at the right time

This paper will demonstrate in what way a strong partnership between client and research provider can provide a solution to deliver actionable findings based on different information sources on an on-going basis.

Effective Conversion: Turning Insight into Action

Delivering the Right Information at the Right Time

Yvan GoupilPepsiAmericas Central European Group, Hungary

Csaba NemesMillward Brown Central and Eastern Europe, Hungary

HISTORY AND SCOPE OF RELATIONSHIP

The...

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