eBusiness changes global and strategic marketing

Meinhard F. Schmidt

This paper provides a comprehensive description and definition of the eBusiness landscape, how it affects healthcare, and opportunities created in the health industry and specifically in diabetes care.

eBusiness Changes Global And Strategic Marketing

Opportunity or hype?

Meinhard F. SchmidtRoche Diagnostics

INTRODUCTION

The Internet is transforming the world's economy. It is radically changing how people live, learn, work, play, and consume. At the centre...

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