easyJet community - using online communities to co-create the future

Sophie Dekkers and Graeme Lawrence

The article discusses how online panels have morphed into research communities. The benefits are described with a case study for easyJet.

easyJet community – using online communities to co-create the future

Sophie DekkerseasyJet, United Kingdom

Graeme LawrenceVirtual Surveys, United Kingdom.

BACKGROUND

There has been much hype and debate about the benefits of online research communities and...

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