easyJet community - using online communities to co-create the future

Sophie Dekkers and Graeme Lawrence

The article discusses how online panels have morphed into research communities. The benefits are described with a case study for easyJet.

easyJet community – using online communities to co-create the future

Sophie DekkerseasyJet, United Kingdom

Graeme LawrenceVirtual Surveys, United Kingdom.

BACKGROUND

There has been much hype and debate about the benefits of online research communities and the approach appears to be dominating what comes under the Research 2.0 umbrella. The number of papers at this conference provides good evidence of this.

Many of the papers at recent research conferences have focused on the emergence of research communities – why they are more sustainable than proprietary panels, their place in the social media world, etc. This paper aims to take...

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