Driving fragrance research through predictive modeling

David Lundahl, David Plaehn and David Ingersoll

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what professional evaluator assessments (i.e.

Driving fragrance research through predictive modeling

David Lundahl and David PlaehnInsightsNow, Inc., United States

David IngersollTakasago International Corporation (USA), United States

INTRODUCTION

Fragrance development requires insight from market research...

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