Drinking under the influence

With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work.

Drinking Under The Influence

Measuring ambient media in pubs and clubs

Liz Landy and Sarah Gale Ipsos-RSL

BACKGROUND AND INTRODUCTION

Over recent years there has been an explosion of ambient media in pubs and bars. From postcards, to promotions,...

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