Doot doot: from BPM to SPM – how inner feelings become outer signs

Hans-Bert Matoul and Michael Wittenberg

What do people and bees have in common? Moving from BpM - Beats per minute - to SpM - Signs and Symbols per Minute - this paper shows how there has been a significant change in the way people cope with their feelings, and through this, that there has also been a fundamental shift in the roles they play as consumers.

Doot doot: from BpM to SpM – how inner feelings become outer signs

Hans-Bert Matoul and Michael WittenbergH,T,P, Concept, Germany

Doot Doot. From BpM – Beats per minute – to SpM – Signs and Symbols per Minute – will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play – also as consumers.

PROLOGUE: THE EVER-CHANGING EYE OF THE BEHOLDER

Whether you ask marketers or consumers, the hippest teenagers or an alleged hillbilly, there is a unity seldom experienced: today's world...

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