This paper reports on a multi-method UK study into chatbots and digital assistants (DAs), assessing their utility for brands (are they really a 'brand's best friend'?), consumers' propensity to use them and their potential applications for market research.
Digital Assistants - A Brand's Best Friend? It's about conversation
Microsoft CEO Satya Nadella recently stated at their Worldwide Partner conference that "chatbots will fundamentally revolutionize how computing is experienced...