Diary and telephone-based measurement of the network radio audience in the United States
Thomas C. N. Evans and David Lapovsky
The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.
Diary And Telephone-based Measurement Of The Network RADIO
Audience In The United States
A comparison of methods used in the RADAR service
David Lapovsky
Arbitron Inc.Thomas C.N. Evans
ABC Radio Networks
Introduction
Since 1972, the RADAR
service has provided...
