Developing a decision-making system to build a new corporate image. The case of Farmacity in the Buenos Aires metropolitan area

This paper presents the development of a second-generation strategic business concept for Farmacity, a company that led the implantation of a new full service retail business model in Argentina.

Developing a Decision Making System to Build a New Corporate Image

The case of Farmacity in the Buenos Aires Metropolitan Area

Guillermo Bustos and Federico MahonFarmacity, Argentina

Mariela Mociulsky, Esteban Foulkes, Carmen Suen Blanc and Carolina Porcari...

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