Developing a Decision Making System to Build a New Corporate Image
The case of Farmacity in the Buenos Aires Metropolitan Area
Guillermo Bustos and Federico MahonFarmacity, Argentina
Mariela Mociulsky, Esteban Foulkes, Carmen Suen Blanc and Carolina PorcariLeading Edge, Argentina
Fernando MoiguerCorporate Strategic Planning, Argentina.
The Business Case
The project has a singular origin. Farmacity – the most important retail chain in pharmacy, toiletries, beauty and personal hygiene, baby care and other massive free sale products with exhaustive coverage in Metro Buenos Aires – implanted a business model that transcended the traditional Pharmacy and Toiletries formats.