Demonstrating the Advantage of Artificial Intelligence in Market Research

Through two political case studies in the US and UK, online insights platform Remesh exemplified the positive impact of AI on market research.

Introduction

This piece outlines key advantages of AI in market research resulting from work with a number of organizations facing the challenge of transitioning from traditional market research to modern representative intelligence; intelligence capable of engaging, understanding and authentically representing massive groups of stakeholders (customer, employees, citizens, etc.). Readers will learn how new capabilities in market research, such as AI-powered tools, enable researchers to combine quantitative methods with qualitative research. Furthermore, the piece will deliver a better understanding of how AI can deliver insights in a digestible format in real time, uncover hidden truths and increase efficiency within and among...

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