Conversational research: Will chatbots make research more human?

Looks at whether chatbots make research more human through a study by Nomad Foods, a frozen food company, which compared consumer responses to a product performance survey with a chatbot survey.

Introduction

Imagine that you are a research participant.

Now let us think for a moment about the typical scenario where a researcher would have a conversation with you. gif would the tone of this conversation be? Formal? Distant? Would this person ask

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