Contrasting two cultures: consumer choice differences between Japan and Australia

Geoff Minter

Improved education, the internet and the growth of healthcare information, and interest in healthcare, have made consumers far more aware of causes and alternative treatments for a wide range of conditions.

Contrasting two cultures: consumer choice differences between Japan and Australia

Geoff MinterThe Minter Group, Australia

INTRODUCTION

Improved education, the Internet and the growth of healthcare information and interest in Healthcare have made consumers far more aware of causes and alternative treatments for a wide range of conditions. We have evidence from focus group discussions of patients specifying the prescribed medications and treatments they require to practitioners, with the threat of “shopping around” GPs unless they receive their requirements.

This research used actual survey information with patients and doctors in two different cultures – Japan and Australia – to examine...

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