Consumer choice for over-the-counter drugs and supplements in the health care arena
Hollis Ashman, John Himmelstein, Dorothy Minkus-McKenna, Samuel Rabino and Howard R. Moskswitz
A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.
Consumer Choice For Over-The-Counter Drugs And
Supplements In The Health Care Arena
Approaches to a macro-database across topicsJohn
Home Healthcare, Pharmaceutical DistributionHollis AshmanThe Understanding & Insight...