Construction Of Innovation Environments - A reflective trajectory

There is not a single path to innovation. Instead, this complex process has styles and modes.

Construction of Innovation Environments

A Reflective Trajectory

Carmen Suen BlancLeading Edge, Argentina

Jorge L. KarolCuore Consumer Knowledge, Argentina

INTRODUCTION

The impacts of paradigm shift upon business scenarios in the information society is modifying – at the global scale – the relationship between i) the productive logics of market researchers and ii) their ability to contribute conclusively to the configuration of new business models and corporate strategic decisional processes.

Among other critical “locations”, these transformations occur and/or impact – through non-linear, turbulent and not easily predictable trajectories – at the format and operational scales of markets, the nature and...

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