Collaborative knowledge on Asian consumer consumption
Geoffrey Pickens and Helen Passingham-Hughes
This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia.
Asian FMCG trends do show both aspects of consistency across the region, regional trends and unique local market trends.
collaborative
knowledge on asian consumer consumption
Helen
Passingham-Hughes
Taylo Nelson SofresGeoffrey
Pickens
INTAGE Inc
Introduction
Knowledge of the Asian
consumer market, home to more than 60% of the worlds population, is a
critical component...
