collaborative knowledge on asian consumer consumption
Helen Passingham-Hughes Taylo Nelson SofresGeoffrey Pickens INTAGE Inc
Introduction
Knowledge of the Asian
consumer market, home to more than 60% of the worlds population, is a
critical component to global business. Major multi-nationals are constantly
looking to increase profits through development and delivery of products that
meet consumers rapidly changing needs.
Moreover, there are differing needs and data expectations between western and local Asian companies. The difference can be...