Cognitive neuroscience, marketing and research – separating fact from fiction
Graham PageMillward Brown, United Kingdom
Jane E. RaymondSchool of Psychology, University of Wales, Bangor, United Kingdom
Cognitive neuroscience seems to exert a unique pull on our curiosity. Is this because its science and technology seems to offer an objective, unbiased picture of what makes people “tick”? We all love to try to 'work people out', so the idea that there might be an objective way to do this is alluring. In marketing we want to really get at why people buy what they buy, think what they...