Coca-Cola's real-time intelligence: Becoming the champions on consumer engagement

This paper explains how Coca-Cola, the beverage brand, developed a platform to consolidate data from multiple sources in real-time, to inform its marketing communications and decisions.

Coca-Cola's real-time intelligence: Becoming the champions on consumer engagement

Cristina Brand, Carla Mayumi, Flavio Marcondes and Gabriel Aleixo Talk Inc, Coca-Cola and BrainJuicer

Preface

This paper describes Coca-Cola's Real-Time Intelligence platfo

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