Coca-Cola Europe and the Philosopher's Stone: Crafting a Rare Win-Win-Win Situation

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone.

Coca-Cola Europe and the Philosopher's Stone: Crafting a Rare Win-Win-Win Situation

Patricio Pagani

Richard Raubik

James May


In the first of the Harry Potter novels, Harry and his friends confronted challenges that tested their wits, their mettle and their friendship in pursuit of the legendary Philosopher's Stone.

Like the young wizard and his mates, Coca-Cola Europe faced numerous trials as it embarked on its own epic quest to consolidate a sprawling consumer tracker study across 32 markets.

The journey was filled with amazing and sometimes surprising challenges, including negotiating a positive business case for each market, managing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands