Co-branding opportunities - using research and consumer insights to provide quick, knowledge-based insights for early stage business-partner discussions

Jonathan Marcus and Howard Moskowitz

Co-branding and affinity cards are an important growth area for credit card companies worldwide. However, it can be a difficult thing to get co-branding right.

Co-Branding Opportunities

Using Research and Consumer Insights to Provide Quick, Knowledge-Based Insights for Early Stage Business-Partner Discussions

Jonathan MarcusGlobal Co-Branding, MasterCard International, United States.

Howard MoskowitzMoskowitz Jacobs...

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