Changing Equity Of Brand Labels: The U.S. Perspective
Edward B. Keller RoperASW LLC
PERSPECTIVE ON PRIVATE LABEL IN THE U.S.
Two themes in our research point to the conclusion that we are in a period in which private label could experience...
Changing equity of brand labels: The U.S. perspective
This paper provides a perspective on private labels in the United States. The growing deal-mindedness of American consumers as well as a surge in their aspirations may result in another leap forward for private labels.
