Changing consumer perceptions and expectations - a roadmap for the contemporary media world

Daniel Poesmans and Wouter Quartier

This paper offers the essentials to understanding consumer behaviour in a multimedia and digital world, with a focus on topics including: what a consumer expects from media in the broadest sense; for what reason do people use media?; a comparison of the perceptions of every medium (including TV, radio, gaming, Internet, Email, digital TV, digital radio, on demand, DVD, Ipod/MP3, newspapers, magazines, Mobile phones, Teletext); the relevant sociological differences in perception; and the relevance of ‘time of day’ on the needs and the media use of consumers.

Changing consumer perceptions and expectations – a roadmap for the contemporary media world

Daniel Poesmans and Wouter QuartierVRT (Vlaamse Radio en Televisieomroep), Belgium

MOTIVATIONAL RESEARCH AT THE VRT

Introducing VRT

VRT stands for “Vlaamse Radio en Televisie” (Flemish Radio and Television). It is the public radio and television broadcaster in the Dutch speaking part of Belgium: Flanders. The Flemish media market consists of 2.3 million households. Although it might be a rather small cultural community it has a very competitive TV market. With a cable penetration of 98%, almost every household in Flanders has an average of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands