Caught in the Web: Thousands of people are talking about you right now - Are you listening?

Gordon Pincott

Word of mouth has long been recognised as the most powerful form of communication and now the internet has dramatically increased the scope consumers have to transmit and to receive messages from trusted sources.

Caught in the Web

Thousands of People are talking about you right now – Are You Listening?

Gordon PincottMillward Brown, United Kingdom

WORD OF MOUTH

Ever since the emergence of language, human beings have used ‘word of mouth’ to communicate learnings about the environments in which we live. The very earliest form of printing didn't appear until the 9th century, and the first printed book in Europe did not appear until the 15th century. So for centuries we have been used to learning about our world through dialogue with others.

In the 21st century we now have a vast...

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