Catching Up With Web-TV: An analysis of non-linear viewing on the TV and the internet

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services.

Catching Up With Web-TV: An analysis of non-linear viewing on the TV and the internet

Bas de Vos, Janet Slabbekoorn, Mariana Irazoqui, Frans Kok and Liesbeth Nekkers


ESOMAR raised the question of how the audience measurement industry is responding to new, hybrid and cross-over media platforms and consumption moments. In The Netherlands, development of television content viewing platforms has seen rapid development. Since 2005, digital TV penetration has been growing. Cable TV is still the dominant platform for digital reception, but digital terrestrial TV has, in the last two years, shown...

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