Can audiences of new or existing programmes be predicted reliably? Implementing a forecasting model to predict programme ratings and campaign schedules reach and frequency

Cesare Malara, Andrea Armellini and Sacha Monotti

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested in analysing.

Can Audiences of New or Existing Programmes be Predicted Reliably?

Implementing a Forecasting Model to Predict Programme Ratings and Campaign Schedules Reach and Frequency

Sacha MonottiAGB Soft, Switzerland

Andrea ArmelliniAGB Soft, Switzerland

Cesare MalaraAGB Soft, Switzerland

INTRODUCTION

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested in analysing.

Over the past decade AGB Soft, the TAM SW specialist of the AGB Group, has been involved in the development of a TV ratings analysis system...

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