Can audiences of new or existing programmes be predicted reliably? Implementing a forecasting model to predict programme ratings and campaign schedules reach and frequency

Cesare Malara, Andrea Armellini and Sacha Monotti

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested in analysing.

Can Audiences of New or Existing Programmes be Predicted Reliably?

Implementing a Forecasting Model to Predict Programme Ratings and Campaign Schedules Reach and Frequency

Sacha MonottiAGB Soft, Switzerland

Andrea ArmelliniAGB Soft, Switzerland

Cesare Malara...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today