Calculating the eROI for pharmaceutical websites

This paper seeks to provide some evidence on the return on investment of a website (eROI) using a longitudinal web survey methodology.

Calculating the eROI for pharmaceutical websites

Niels SchillewaertInSites Consulting and Marketing Vlerick Leuvent Gent Management School, Belgium

Christophe VergultInSites Consulting, Belgium

Fonny SchenckCRM Competence Centre, Janssen – Cilag EMEA...

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