Business in today's Latin American society: Responding to conscious consumers and social needs

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.


Businesses in Latin America have increasingly had to respond to the social and economic challenges that consumers are facing, including macroeconomic instability, income inequality, unequal access to basic services, health problems, and environmental issues. Businesses operating in the region are also serving consumers who are more conscious about how their purchasing behaviour affects these issues but must contend with limited budgets. This is occurring at a pivotal point in the global movement toward integrating social and environmental considerations into business decision-making and toward using business solutions to solve social and environmental problems. At a global level, there are more...

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