Building citizen dialogue – New approaches for involving the citizen in policy making
Brian ParryStrategic Consultancy, COI, United Kingdom
Fiona Wood, Jane Breeze and Tom WormaldCOI, United Kingdom
“Deliberative and collaborative methods are still in their infancy compared to the development and evolution of more traditional market research methods. Innovation and inspiration comes from around the world, and there is a genuine enthusiasm and excitement among practitioners.”1
Since Viki Cooke from opinion leader and Lucinda Devine from COI made this statement at the 2005 ESOMAR Congress, citizen engagement has developed...