Introduction: The blue ocean potential
Key metrics of the Indian fashion industry
The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an important part of this industry which currently constitutes a share of approximately 5% or $3.5 Bn. With increasing internet penetration, this number is projected to touch $14 Bn by 2020 with more and more consumers moving online and increasing their share of online purchases, translating to roughly 12% share of the total fashion market.
Sizing the blue ocean potential
To understand this potential better,...