Brand equity 2010

The author recently conducted an online survey to better understand the views of U.S. and U.K.

Brand Equity 2010

Survey Salience, Research Quality, Corporate Growth

Craig Gugel Interactive Market Systems, Inc.

'The future is purchased by the present.' Samuel Johnson

As the global marketplace emerges from a prolonged period of economic malaise, members of the worldwide advertising research community are beginning to focus more intensely on the future. As we often do, we begin by asking ourselves a very simple question, that is, where do we go from here?

Over the past several years, we have...

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