Brand Equity 2010
Survey Salience, Research Quality, Corporate Growth
Craig Gugel Interactive Market Systems, Inc.
'The future is purchased by the present.' Samuel Johnson
As the global marketplace emerges from a prolonged period of economic malaise, members of the worldwide advertising research community are beginning to focus more intensely on the future. As we often do, we begin by asking ourselves a very simple question, that is, where do we go from here?
Over the past several years, we have...