Brake, Motor, Petrol or Motor Oil? The Researchers' Role in the Innovation Process
Udo Reuter IMWKLN, Germany andTeresa Monjardino Business Directions, Lda., Portugal
INTRODUCTION
The market rates for 'innovation' never were as high as they are today. 'Innovation' is chic and fashionable. Everybody wants 'innovation'. Publications, seminars and congresses with 'innovatio' as a title theme are extremely popular. People who know their way about it are much sought after. In the Internet one can find more than 1.5 million references relating to the word 'innovation'.
All this is relatively new. It is not so long ago...