This describes a research project for Cartoon Network in the U.S. to understand 8-12 –year-old boys, in terms of a) social and emotional dynamics (between boys and with other groups such as girls, authority figures), b) underlying psychological needs, challenges and motivations, c) appeal of different activities, interests and media content.
Boy culture – an ecological systems approach to generate insights
Marsha E. WilliamsHarvest Research Group LLC, United States
INTRODUCTION
Urie Bronfenbrenner, Ph.D., is considered the father of human ecology because of his application of what primarily...
