Beyond SARS. Consumers in times of crisis and the impact on Greater China

Wander Meijer

SARS laid siege to the Greater China region (mainland China, Hong Kong and Taiwan) from late March to June 2003.

Beyond Sars

Consumers in times of crisis and the impact on Greater China

Wander MeijerInternational Research Centre Asia Pacific), Hong Kong SAR

INTRODUCTION – A THREAT LOOMING

In February 2003, the media began reporting a rapidly spreading atypical pneumonia. Identified as severe acute respiratory syndrome or SARS, this highly contagious disease made international news every day. An estimated 8,098 cases were reported around the world – with a total of 774 deaths attributed to the syndrome.1) The Greater China region2) accounted for 92% of all SARS cases and 89% of all fatalities.

The SARS outbreak...

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