Beyond numbers: How Colgate-Palmolive used CRM to help identify key in-store touchpoints

Christian Abramson

Colgate-Palmolive Company, a consumer products company, used customer relationship management (CRM) to identify strategic in-store touchpoints in Brazil.

Purchase behaviour
Shopper research & insight
Non-prescription, OTC products
Pharmacies & drugstores
Oral health
Customer relationship management
POP & in-store
Latin America (general region)
Managing research projects
Strategy

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