Beyond numbers: How Colgate-Palmolive used CRM to help identify key in-store touchpoints

Colgate-Palmolive Company, a consumer products company, used customer relationship management (CRM) to identify strategic in-store touchpoints in Brazil.

Seeing things from a different angle may lead us to enlightening results

The way our brain decodes all stimuli to help us understand the world can be easily fooled. Things are not really what we think they are. They are what we interpret. And interpretation...

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