Beyond Media Plans
Brand experience strategy
Hans Ulrich KrauseProcter & Gamble andOscar JamhouriIntegration
Background: A Robust Technique to Measure the Intrinsic Values of Contacts from the Consumer's Perspective
Connecting a brand with its...
Beyond media plans
The traditional 'rules' of marketing are undergoing serious re-examination as companies seek new ways to build strong brands in the post mass-media era.
