'Beyond Kawai' - combining complementary qualitative research methods in cross cultural research
Julia Schäfer and Adeline Attia
This paper illustrates a mixed methodology approach to overcome cultural barriers by combining different qualitative and semiotic research methods.
'Beyond Kawaï' – combining complementary qualitative research methods in cross cultural research
Julia Schäferjs consultants, France
Adeline AttiaAllegoria Consultants, France
INTRODUCTION: THE LOW RISK/LOW INFO ISSUE
In the context of globalization,...