Better understand your customers!

In the modern business world, organisations are increasingly focused on their customers. This paper describes the role of data mining in customer relationship management.

Better Understand Your Customers

Data mining, customers and the web

Thomas KhabazaSPSS Advanced Data Mining Group and Alex NippeCredit Suisse


Introduction to Analytical CRM

Analysing the customer

In the modern business world, organisations...

Not a subscriber?

Schedule your live demo with our team today