Benefits and challenges of multi-sourcing - understanding differences between sample sources

Olivier de Gaudemar

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.

Benefits and challenges of multi-sourcing – understanding differences between sample sources

Olivier de GaudemarOTX, United States

PREFACE

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.

  • Why is multi-sourcing a growing practice?

  • Are there differences from one sample source to another?

  • Can we guarantee data consistency across studies while using multiple sample vendors?

  • What are the challenges of multi-sourcing?

  • What are the conditions of successful multi-sourcing?

The paper discusses the results of a comparison study of nine US sample providers, and shows that,...

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