Behavioural Economics Gets Real: Probably the largest implicit market study in history, for one of the world's best known brands
Introduction
The global economy is shifting towards the intangible.
An ever-greater share of the value...
Behavioural Economics Gets Real for IHG: Probably the largest implicit market study in history, for one of the world’s best known hotel brands
This paper reports on a global survey research project for InterContinental Hotels Group (IHG) - utilising an implicit approach and behavioural economics - that helped IHG's Holiday Inn brands identify key areas for investment to enhance the customer experience.
