WARC subscribers can read

Behavioural Economics Gets Real for IHG: Probably the largest implicit market study in history, for one of the world’s best known hotel brands

This paper reports on a global survey research project for InterContinental Hotels Group (IHG) - utilising an implicit approach and behavioural economics - that helped IHG's Holiday Inn brands identify key areas for investment to enhance the customer experience.

Sign in

Marketing decisions made easy

Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands