Beauty in a box: How the digital age is transforming the beauty market
Gabriel Gontijo
Introduction
Health and beauty lead other consumer goods categories in share of ecommerce sales.1) Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM— on who buys what products and on which platforms.
With this study, we aim to help marketers understand how best to reach the modern beauty buyer. We look at the modern beauty buyer's priorities and their relationship with beauty.
We also study how social media channels—specifically Facebook and Instagram—are playing a distinct role...