Beauty in a box: How the digital age is transforming the beauty market

This article analyses the behaviours and priorities of beauty buyers in Latin America, with particular focus on the role that social media channels, specifically Facebook and Instagram, are playing in the purchase cycle.

Beauty in a box: How the digital age is transforming the beauty market

Gabriel Gontijo

Introduction

Health and beauty lead other consumer goods categories in share of ecommerce sales.1)Beauty marketers today are seeking information on how beauty is bein

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