Axe Skincare Crowd Innovation: Crowdsourcing and Co-Creating with Axe Consumers

With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems.

Axe Skincare Crowd Innovation: Crowdsourcing and Co-Creating with Axe Consumers

Philippa Rose, Andrew Needham, Saul Parker


A problem shared is a problem halved, goes the old saying. But what happens if you share a problem with millions of people? Are you left with a millionth of a problem, just mediocre ideas that have been designed by committee, great ideas that are commercially unviable or a brilliant workable solution you would never have found had you not engaged the wisdom of the crowd? These are just some of the questions...

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