Assessing corporate brands and product brands in pharmaceuticals

Sally Graham, Nicole Liptrot, Alice Neal and Angelina Dolan

The pharmaceutical industry follows a model where product brands stand alone and the company is not strongly linked to any specific prescription brand.

assessing corporate brands and product brands in pharmaceuticals

A quick look to bridge to true insight

Angelina Dolan Alice Neal Nicole Liptrot andSally GrahamAdelphi International Research

Background to Brand Model

It has long been accepted that a strong...

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