Asking smarter questions

This paper reviews those processes that were particularly successful in developing a broader strategic role for research in product design.

Asking Smarter Questions

Philip Wolf Philip Wolf Consumer Products Research Limited

Introduction

In today's Canadian environment researchers are being pushed to do everything faster but on a reduced budget and with the same professional research insight. Practically all clients are interested in knowing how your research techniques can work on the Internet. So what if the sampling isn't so rigorous, the results are fast, fast, fast and besides which, marketers will make the brand decision once they get direction. As researchers, we all know that to be of greater value to our clients/company we must play a broader...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands