Asking Smarter Questions
Philip Wolf Philip Wolf Consumer Products Research Limited
Introduction
In today's Canadian environment researchers are being pushed to do everything faster but on a reduced budget and with the same professional research insight. Practically all clients are interested in knowing how your research techniques can work on the Internet. So what if the sampling isn't so rigorous, the results are fast, fast, fast and besides which, marketers will make the brand decision once they get direction. As researchers, we all know that to be of greater value to our clients/company we must play a broader...