Applications of motivation research in technology markets

Carol K. Galvin, Stacy Novack, Steven Halling and Bernadette DeLamar

Manufacturers of business products have sought more effective ways for messages to break through, be heard and resonate with their audiences.

Applications of motivation research in technology markets

Bernadette DeLamarBusiness Strategy Research, LLC, United States.

Carol K. GalvinMarket Intelligence, Lotus Software, IBM Software Group, United States

Stacy NovackIBM Software Group, Canada

Steven...

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