All humanity is one undivided and indivisible family (Mahatma Gandhi) - Emerging markets, emerging cultures, emerging families: a case study

Unilever is growing its brands in emerging markets, including Asia, Africa, South America and Eastern Europe.

All humanity is one undivided and indivisible family (Mahatma Gandhi) - Emerging markets, emerging cultures, emerging families: a case study

Catriona Ferris and Barbie ClarkeUnited Kingdom

INTRODUCTION

Family life and the way in which children are viewed are often seen as a measure of a country’s successful growth and development, something that ‘Mahatma’ Gandhi acknowledged. As the most basic framework of human relationships, family life can be viewed as the primary agent of behaviour, integration and social relationships, a source of stability and development. In promoting the importance of the family, the United Nations states:

“The Family...

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