Introduction
Market brief and the role of Universal Avenue
Recent years have seen a dramatic increase in the number of digital product and service suppliers. Tough competition and a much wider range of niche products and services have benefited companies able to navigate this progressively diverse and fast changing landscape. However, for smaller companies without a dedicated procurement department, the sheer number of alternatives can be overwhelming, resulting in choice overload and paralysis.
The introduction of numerous new payment solutions serves as an example. Alternatives to cash payment are multiplying: mobile point-of-sale systems (iZettle, Square), mobile wallets (Apple Pay, Samsung...