Accelerating B2B sales with Big Data: Exploring A1 advance predictions by Universal Avenue

Jonatan Hedin and Stephen Kirk

Universal Avenue, a global on demand sales platform, used big data to build a machine-learning model and accelerate B2B sales in Sweden.

Introduction

Market brief and the role of Universal Avenue

Recent years have seen a dramatic increase in the number of digital product and service suppliers. Tough competition and a much wider range of niche products and services have benefited compani

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