A New Generation of Craftsmanship: Crafting the future generation of client-side insight professionals

Unilever, a consumer goods company, forecast the future of its insights engine by answering a series of questions about how it conceives insights across Unilever as a whole.

Introduction: In a fast-evolving discipline, how can we make sure clientside insight professionals thrive?

Customer centricity drives everything we do in Unilever; and to be customer centric, you need data. Big data is ubiquitous in our digital world: every interaction yields data of some kind. Self-service data dashboards are quick to set up: encryption, password protection, and blockchain means we can safely and securely manage data access across the business beyond one central user function. Data, we know, is a commodity. What characterises the truly customer-centric organisation is the ability to transform data into insights, and insights into strategy and...

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Insights Team
Bray Leino

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