Introduction: In a fast-evolving discipline, how can we make sure clientside insight professionals thrive?
Customer centricity drives everything we do in Unilever; and to be customer centric, you need data. Big data is ubiquitous in our digital world: every interaction yields data of some kind. Self-service data dashboards are quick to set up: encryption, password protection, and blockchain means we can safely and securely manage data access across the business beyond one central user function. Data, we know, is a commodity. What characterises the truly customer-centric organisation is the ability to transform data into insights, and insights into strategy and...